Reginald William Bamford Jones, born 1893 in in Cockett, Swansea.1 

Parents:  David, a Certificate Head Teacher age 42 and Louisa Elizabeth Jones, Assistant Mistress Elementary Teacher age 34, both spoke Welsh and English. Daughters, Mary Louisa age 9, and Andrey Sarah age 4. Son, Reginald William Bamford age 7.  All three children were born in Cockett, and spoke English. A servant named Annie Webb age 22, from Llanrihian, Gower worked for them. They all lived at the School House, Fforestfach, Swansea.2

Parents: David, Head Teacher age 52, Louise Elizabeth Jones, Assistant Teacher age 44, married for 27 years, had five children, two died and three still living. Daughter, Mary Louisa age 19. Sons, Reginald William Bamford age 17, Status: single, Occupation:  school intermediate and Fred Charles Oyvyan Jones age 7.  All three children were born in Cockett, and spoke both Welsh and English, except Fred who only spoke English. They all lived at the School House, Fforestfach, Swansea.3

He resided at St Michaels Colley, Llandaff, Cardiff in 1915. He enlisted at Cardiff  with the Royal Welsh Fusiliers 1st Battalion, service number (29519).  Died in action on 29th August 1916. Memorial, panel reference Pier and face 4A, Thiepval Memorial, Somme, Picardie, France.4, 5 & 6

“COCKETT.
Mr. D. Jones, headmaster of Cockett Schools, have received a letter from his son, Pte. Reggie Jones, who is with a Welsh regiment in France. He refers to the fighting around Mametz Wood, in which he took part. His father was surprised the next day to receive a letter from the War Office authorities asking him to send is son's address, otherwise there would be dire penalties for himself and son, the latter being liable to arrest for not joining up!”⁷

“COCKETT SCHOOLMASTER’S SON KILLED.
Intimation was received on Thursday from the War Office by Mr. Dd. Jones, headmaster Cockett Schools, that his son, Sergt. Reggie Jones, was killed in France on August 29th. Only two days before his death he was made a sergeant on the field. Prior to joining the Royal Welsh Fusiliers in November last, young Jones was a student at Cardiff, having previously won a three years scholarship at Gowerton Intermediate School. Of a quiet and retiring disposition, he was very popular in the village, and several visits by the inhabitants have been made to the school house to show their sympathy with the parents in the loss of a son whose future prospects appeared to be so promising.”⁸

MEDALS: Victory and British.⁹

SOURCE
¹ England & Wales, FreeBMD Birth Index, 1837-1915
² 1901 Census Wales
³ 1911 Census Wales
⁴ British Army WWI Service Records, 1914-1920
⁵ Commonwealth War Graves Commission
⁶ UK, Soldiers Died in the Great War, 1914-1919
⁷ Herald of Wales 05.08.1916
⁸ Cambrian Daily Leader 15.09.1916
⁹ British Army WW1 Medals Rolls Index 1914-1920